Open Web Analytics !

by Lyubomir Petrov on 17. Aug, 2007 in marketing, php

Before few minutes ago, I found something very interesting: Open Web Analytics

In few words…lets stop Google the monopolist with his user spyn’ and save the information for any our visitor only for us.

First of all I wanned to note that I have interests in the “Web Marketing” area and this idea is very good, they just did what I wanned to do a long time ago :)

Here are the features of this product:

Invocation
* PHP API – invoke OWA from within your PHP application. This allows for an easy way to build web analytics right into your application logic.
* Javascript Tag – invoke OWA from Javascript. This allows for remote logging and integration with non PHP based applications .
* WordPress v2.x plugin – full featured WordPress plugin seemlessly integrates OWA with the WordPress publishing platform and administration interface
* MediaWiki plugin – provides tracking of MediaWiki articles and special pages.

Tracking/Reporting
* Track Page views, visits, and unique visitors over time
* Track unique, new, repeat visitors over time
* Multiple Web Site Support – track any number of web sites and view statistics in aggregate or by site
* Click-streams – view the actual click-stream of each visitor
* Click Tracking – Track where exactly on a web page users are clicking and view clicks by browser type
* Click Heat Maps – view a heat map of where users are clicking on your web pages
* Google Maps – map your visitors on Google Maps
* Google Earth (KML) – view your visitors in Google Earth via a KML file export
* RSS/ATOM subscription tracking – track unique feed readers, reader types, and feed requests
* Visitor Aging – understand the age of your repeat visitors.
* Canned and Custom Time Periods – generate reports using pre-defined reporting periods or custom date ranges
* Refering Page Analysis – View the title, anchor text, and surrounding text of inbound links from refering web pages
* View visits by user agent
* Track entry and exit pages
* Track pages by custom page types

Development
* Full MVC based framework
* Module framework allows developers to extend OWA’s entitiies, events, reports, and graphs without modifying the base components.
* Plugin framework for authentication, database access objects, data validation, and geo-location
* Object Relational Mapping layer
* Lite templating layer
* Event handlers

Deployment
* Events can be writen to the database asynchronously.
* OWA to can run on multiple front end web servers and write to a remote database.
* Event Logging and admin/reporting user interface can run on the same or seperate servers

WordPress Specific Features
* Track visitors by WordPress user name or e-mail address they use in comments.
* Track all WordPress Page Types (Posts, Pages, Authors, Archives, Categories, etc.)
* Track the number of comments made by visit
* Reporting accessable via Admin Dashboard
* Track subscribers to RSS/Atom feeds

MediaWiki Specific Features
* Track article , catageory and special pages.
* Track all visitors by user name and email address.

It look very promising, so I will a look on this tomo and will write my full review on this :)

View Comments to “Open Web Analytics !”

  1. Rosen 17. Aug, 2007 at 11:34 #

    Tova e strahotno. Samo te molia ve4e da ne vliza6 v administrativniat mi panel na kauntara. 6tom ne6to e zaklu4eno se predpolaga, 4e ne bi triabvalo da e vidimo i dostupno za vseki – tova e vlizane s vzlom. Nameri drug variant da si vur6i6 rabotata.
    Blagodaria za razbiraneto.

  2. Lyubomir Petrov 17. Aug, 2007 at 14:23 #

    Не съм влизал в администраторският ти панел, защото нямам достъп до там, просто пиша статия която ще публикувам до седмица, свързана с няколко големи Български сайтове и един от тях е Tyxo.bg, нищо лошо не съм направил, а за да се убедиш ще ти изпратя копие от статията като я публикувам.

  3. npocmaka 17. Aug, 2007 at 21:44 #

    Тъй.Стигнах до тук понеже през Тухо-то
    видях че някой е посещавал сайта ми оттук…И нищо не ми стана ясно.
    Тоя опънвебанализис изглежда интересен (май ще го инстална при мен :) )
    ама явно не е инструмент за хакване.
    Тухото да няма някакви уязвимости или нещо от сорта с които може да се проникне в администраторския панел?

  4. Lyubomir Petrov 17. Aug, 2007 at 23:37 #

    Не не не :)
    Нещо не разбрахте, когато някой посети без реферър тиксото то показва че линка е = “”, т.е. сочи към същата страница….или с по прости думи… никой не ви е хаквал сайта! :-D
    споко, положението е под контрол :)

  5. Yuri 18. Aug, 2007 at 19:11 #

    :) Поне да беше променил user-agent да не е Wget. Иначе това се нарича “Referer spam” :

    http://en.wikipedia.org/wiki/Referer_spam

  6. Lyubomir Petrov 18. Aug, 2007 at 19:42 #

    Това не е wgеt :)

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